The retail environment has undergone a reshaping, thanks to the advent of smart and technologies like interactive television, augmented reality, store based technologies, and image recognition. These improvements are referred to as ‘third wave’ as they are riding the peak of cellular and online shopping. Actually, these disruptive systems are set to generate revolution in the retail sector. Amongst all these new tech styles, image recognition has been mapped out because the emerging technology which has the potential to create the highest effect on sales.
With image reputation technology cellular apps, systems and other software can identify customers from their facial features. Actually, this technology can also be used to recognize different objects predicated on their features. As a result the entire globe has turned into a shop windowpane for the customers where they are able to find direct hyperlink from the images of products printed on a billboard or in periodicals taking them to the web site or physical area of a retailer. Customers can have more personal experience with this technology since it allows systems and software program to respond to an individual. This allows the buyers to get along with scan their desired products very easily and quickly, which in turn, help to bridge the gap between online stores and physical stores. The technology allows the devices and/ or website to be intuitive plus they react in an engaging way with the consumers. Actually, image recognition technology has the potential to be an authentic driving force for the retail environment.
In conditions of product interaction, picture reorganization enables buyers to make visual searches for the particular products they go for at their devices. They can enjoy a fully customized mobile or on-line retail experience while sitting in front of a device. This picture recognition technology actually helps it be easier for mobile and online customers to experience and connect to products. And each one of these can be done by just scanning the image on the smartphone or tablet. Numerous brands are already by using this technology because of their online and mobile customers in order to make product searching even more interactive and faster. In general, most of such apps allow customers to snap competitive pricing intelligence an image of the product and search the e-commerce/ m-commerce listing so when the photo fits a similar product, the result is produced to the consumers.
With such technologies merchants now have enormous opportunities; nevertheless, the benefits of these technology are however to be realized totally. In line with the recent market styles the experts possess opined that around 12% individuals are expected to be using image reorganization technology by 2014. The retail sales too will be considerable up, thanks to these technologies. Image acknowledgement technology also makes online transactions safer by improving the security perspective of on-line or mobile payme.